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Sock Makers Ltd is a family operated business run from a factory, situated in Auckland and is proud

of its 40 years in textile manufacturer in New Zealand. The Sowndra have been involved with textiles for 20 years and Sock Makers Ltd was now undertaken by Sowndra and it's named as Sock Makers 2020 Ltd. Sowndra have an in-depth knowledge of the construction of a product that is the hardest part of the body to design for. Through this experience, we are able to design socks that are exceptional in every category. 


Sock Makers 2020 Limited Situated in Auckland is a powerhouse of design and innovation in the sock field. You can see their work throughout New Zealand on playgrounds at your local school, sports fields, runners and the catwalks.


This unique family owned and operated business focus's its time on design and development constantly developing knitting and design techniques to test the outer limits of the machines capacity with a dedicated design and development team headed up by Sowndra. 


“Making any sock that looks good and feels great the first time you put it on, is easy. We look at the sock after 8 to ten washing/wear cycles and look at the fit and performance through the cycles to produce a sock that performs for the life of the product. Applying our design techniques over all our ranges to improve the products we have existing, gives S.M.L an ever-evolving product and the ability to think outside the box when challenged with new design’s “ Sowndra.


 S.M.L Fenix Plus advanced sportswear line that uses our newly developed Fit 5 System is high-performance merino wool based product range that is designed for specific sports and the demands that are placed on the player during the sports movement. 


The 5 technologies and techniques that get the sock to perform at the highest rates of peak performance are


Fibre Stitch Selection – The fibre and stitch selections are key ingredients to the socks performance and careful consideration has been made when a fibre of stitch is applied to ensure the application provides a benefit in overall performance. (This is looking at the sock from a stitch-by-stitch basis)


Stay Up Technology – Develop originally for football and extended to our Fenix Plus range advanced sports range.  A spandex web wraps around your foot/leg measured into each cycle to keep the sock up without restricting blood flow.


Heel Hold System – A well balance rib selection with elastic holds the sock in place from the pivot point of the ankle, holding the sock in place even during rigorous activity. This construction also applies a mild compression in your ankle area.


Multiloop Technology – We use a new technique “which is top secret” that allows your for to lightly sink into the padded foot providing extra stability.


Advanced Seamless Technology – Seamless toe with a high strength seamless line which flex’s with your foot.


This approach has been applied to our new release menswear and urban wear range with 

“Stay up technology “ and “Advanced Seamless technology “fits perfectly and stays in place all day. S.M.L have used a large cylinder machine for a far better fit and created an easy fit top for greater comfort. This along with a huge selection of designs gives seller more choice with new designs released each year that follow the colours of the season.


S.M.L works along side other brands to help them combine hosiery as part of their overall look. With a dedicated design team we achieve a fast effective turn around in sampling and work with you to get amazing results. S.M.L use of our same design principles when designing any product means a high level of detail has been taken in the sock made for you.


1st principle (Fit) 


There are a million kinds of feet from broad to narrow and we understand that fit is important. So our design team works on ways of providing better fit by introducing fibres and technologies that conform to your foot type. 


2nd principle (Fibre) 


Fibre is essential for overall performance and we select the best for purpose yarn available to get the most out of the design. 


3rd principle (Design for purpose) 


This is the simple act of measuring how the product will last over time giving you better value out of a product. 


4th principle (movement)  


The human foot has 26 bones and 127 ligaments creating allot of movement depending on what you are doing and all the movements are different.   That is why we try to take a 'whole sock' approach to give you a sock the tappers to your foot no matter what type of foot or movement you are doing. 


5th principle (Feeling) 


A sock is only as good as the feeling you get when you slip it onto your foot, this is by far the most important principle to a great pair of socks.


We apply these principles to all our sock design in all our fields including Schools that we produce high-quality socks for kids all over New Zealand.


“ Sock Makers produces a range in nearly every category. We have a range in school wear, workwear, team and individual sports, business, street/urban, outdoor and more. All utilizing our principles and technology to get a sock that provides a great product in every category.”  



For a complete Sock Makers catalogue or if you are interested in challenging us with a new design range please email 

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